Bangkok fashion guide: Thai designers, where they show, where to buy

This Bangkok fashion guide covers 12 established Thai labels, where Thai designers show their collections and which shopping centres in the city stock them. Every label below is described in its own words, and every shop location is given as the brand itself lists it on its official site, as checked on 6 November 2026.

Labels we could not confirm on an official website or store page, including Theatre, Painkiller and Wonder Anatomie, are left out for now. Shop floors change, so check the brand’s page before you travel.

Thai fashion designers at a glance

Label	Known for (in its own words)	Where to buy in Bangkok (as the brand lists it)
Greyhound Original	Founded in Bangkok in 1980 by four friends; “a way of life”	Siam Paragon 2nd floor; Siam Center 1st floor; Central Plaza Ladprao 2nd floor; Central Westgate 1st floor (OG only)
Sretsis	Storytelling collections, custom textiles, classics with a “tongue-in-cheek” twist	Sretsis Inn Bangkok, 38 Soi Tonson; Central Chidlom 2nd floor; Siam Paragon 1st floor; Emporium 1st floor
Disaya	Hand-embroidered sequins, in-house fabric patterns	The Emporium, Thai designer zone, 1st floor; Siam Paragon, Ladies’ Boutique, 1st floor; Gaysorn Amarin 2nd floor
Kloset	Vintage feminine with modern twists; embroidery, lace, handcraft details	Siam Paragon 1st floor; Central Chidlom 2nd floor; flagship at Central wOrld 2nd floor
Vinn Patararin	Experiments with textiles and architecture	Online at vinnpatararin.com (no Bangkok shop listed)
Asava	Timeless silhouettes, classic cuts, “muted style”	Flagship at Gaysorn Amarin
BOYY	Bags, including the distressed-leather “Slash” and the Buckle Bag	Gaysorn Village G floor; Central Embassy 2nd floor; Siam Paragon 1st floor; Central Park 1st floor
POEM	“Modern Glamour” and a signature hourglass shape	Flagship at Gaysorn Village 2nd floor; Siam Square One 3rd floor; Siam Paragon 1st floor; The Emporium 1st floor; Central Chidlom 2nd floor; ZEN 2nd floor
Tube Gallery	Dramatic but fun ready-to-wear with “a touch of semi couture”	Siam Center 1st floor
Janesuda	Comfortable, effortless staples, starting with the Signature Tee	Paragon Department Store 1st floor; Emporium 1st floor; Central Chidlom 2nd floor
Senada	Feminine contemporary clothing with handcrafted details	Gaysorn Village 2nd floor
Landmeé	Hand-crafted embroidery, lace and denim	Online at landmee.com (no Bangkok shop listed)

The labels in their own words

Greyhound Original. The company says it was founded in Bangkok in 1980 by four friends with no formal training in fashion, and that it has grown “through trial and error” into “a way of life”. Its store page lists Siam Paragon, Siam Center, Central Plaza Ladprao and Central Westgate in Bangkok, plus Mega Bangna in Samut Prakan.

Sretsis. Sretsis describes its aim as “manifesting fantasies into grown-up realities”, through seasonal storytelling and custom textiles. Its stockist page lists four Bangkok addresses, including its own Sretsis Inn on Soi Tonson.

Disaya. Disaya calls itself a contemporary women’s label that champions women’s confidence. Its craft page says each sequin is embroidered by hand, which it calls its signature, and that fabric patterns are designed in-house.

Kloset. Kloset says it was founded in Thailand in 2001 and that its DNA is “vintage feminine with modern twists”, with traditional stitching, sequins, embroidery and lace. Its store page lists Siam Paragon, Central Chidlom and a flagship at Central wOrld.

Vinn Patararin. The brand calls itself multidisciplinary and known for experimenting with textiles and architecture, mixing high-tech and low-tech production. Its website sells online and does not list a Bangkok shop.

Asava. Asava says it believes timeless silhouettes, classic cuts and high-quality materials help women get more out of life. In September 2026 it opened a flagship at Gaysorn Amarin, which the brand says is the only place to find its Limited Thai Silk Collection. Its online store locator did not load when we checked, so other branches are not listed here.

Bags, glamour and statement pieces

BOYY. BOYY’s timeline traces the bag label to co-founders Wannasiri Kongman, born in Bangkok, and Jesse Dorsey, with its first collection produced in Bangkok. It credits the “Slash” bag and the Buckle Bag for its growth, and its store page lists four Bangkok boutiques.

POEM. POEM was founded in 2006 by designer Chavanon Caisiri and describes its ready-to-wear concept as “Modern Glamour”, drawn from 1950s Hollywood style. Its boutiques page lists a flagship at Gaysorn Village and five more Bangkok counters.

Tube Gallery. Founded by Saxit Pisalasupongs and Phisit Jongnarangsin, Tube Gallery calls itself “a new generation Thai fashion house since 1999”. Its shop page lists a store on the 1st floor of Siam Center, and made-to-measure work is by appointment.

Janesuda, Senada and Landmeé. Janesuda says it began with a quest for the perfect T-shirt, the Signature Tee, and now makes seasonal lines up to evening wear. Senada describes itself as a Thai brand making feminine contemporary clothing with handcrafted details, with a store at Gaysorn Village. Landmeé says it started in Bangkok in 2002 as a family business focused on embroidery and lace, with lace and denim as its signatures.

Where Thai designers show

Bangkok International Fashion Week. The 19th edition, BIFW2026, ran from 1 to 11 October 2026 across three malls, according to a joint press release from Siam Paragon, Siam Center and Siam Discovery. Siam Center’s Visionary Stage (1-4 October) gave young designers from 13 universities and institutions a runway, Siam Discovery held Fashion Revolutionary on 6 October, and Siam Paragon closed with ten shows at Parc Paragon from 8 to 11 October.

Siam Paragon’s release names POEM, ISSUE, PAINKILLER Atelier, FLYNOW, NAGARA, 27FRIDAY, VVON SUGUNNASIL, 37°C, CHATO and MERGE among the labels on its runway. Dates for the 2027 edition are to be announced.

Bangkok Design Week. The Creative Economy Agency (CEA) has announced the 10th Bangkok Design Week for 18 to 28 February 2027, with the theme “DESIGN TO LAST: Ever Evolving, Everlasting”, in creative districts across the city. It is a citywide design festival; its page does not single out fashion.

ELLE Fashion Week. Several labels count the magazine’s Bangkok fashion week in their history: Kloset says taking part in 2003 was a stepping stone, and Landmeé dates its first collaboration there to 2017. The 2026 edition ran for four days under the theme “Freedom” and closed on 25 October with a runway at River Park, ICONSIAM, Daily News reported; the dates of the next edition are to be announced.

Where to shop for Bangkok fashion brands

Siam Center. The mall calls itself the “THAIdeaopolis” and promotes Thai designer fashion across its floors. On the 1st floor, its own blog points to Absolute Siam Store, which gathers emerging Thai designers, and FABLAB, which brings together more than 100 online brands and new designers.

Siam Paragon. Siam Paragon describes itself as a luxury mall known for international fashion brands. Disaya, POEM and Janesuda all list counters in the Thai designer section on the 1st floor of the Paragon Department Store.

Gaysorn Village. The Ratchaprasong complex is home to the flagships of POEM and Asava and the stores of Senada, BOYY and Disaya, according to the brands’ own pages.

Central Embassy, EMSPHERE and ICONSIAM. Central Embassy says its six-storey retail podium carries international and local names in fashion, beauty and design. EMSPHERE calls itself “Future Retail” spread over more than 200,000 square metres, and ICONSIAM’s ICONCRAFT zone gathers crafts by Thai artisans from across the country.

The Emporium and Chatuchak. Disaya and POEM both list the Thai designer zone on the 1st floor of The Emporium. Chatuchak Weekend Market is popular with fashion shoppers, but we could not confirm its current hours or sections on an official page.

For this week’s launches and pop-ups, see our fashion events in Bangkok this week, and find more guides on our fashion page.