ASICS HOUSE Bangkok opens in Phraeng Phuthon until April 2027

ASICS has opened ASICS HOUSE Bangkok, a brand house in an old three-storey building at 21 Bamrung Mueang Road in Phraeng Phuthon, the old-town neighbourhood in Phra Nakhon district. It runs from 5 November 2026 until April 2027, WWD Thailand reported, under the slogan “ASICS HOUSE, Where Better Begins”. It is a sportswear brand’s concept house rather than a regular shop.

What’s inside

• Floor 1, The Belief: a café and the brand’s best-known shoe models.
• Floor 2: running-form tests and shoe trials, starting with the METASPEED range.
• Floor 3: weekly workshops, including a session with the Thai brand PAÑPURI.

ASICS has not said whether shoes are sold there, whether entry is free, or what the full workshop schedule is.

Opening hours

Days	Hours
Monday to Friday	07:00–20:00
Weekends and public holidays	06:00–20:00
27 and 28 November	Open 24 hours

WWD Thailand notes that the hours may change. The exact closing date in April has not been announced.

The launch

At the opening, ASICS handed 68 pairs of shoes worth 153,800 baht to Bangkok city staff, received by Governor Chadchart Sittipunt, The Standard reported. WWD Thailand also names ASICS Thailand’s country manager, Trin Thanakittiwara, and three members of the Thai group PROXIE at the launch.

Getting there

Phraeng Phuthon is a short walk from MRT Sam Yot station. For more fashion news and places to shop, see our Bangkok fashion guide and the Fashion page.